When families can afford a healthy diet, communities get healthier.
York Fresh Food Farms launched the fourth year of its Mobile Produce Market operation, a farmers-market-on-wheels, on June 4, 2021.
The Mobile Produce Market operated from June to the first week in November, bringing high quality, affordable, farm-fresh produce to underserved and food insecure neighborhoods and to City residents with limited transportation.
The Mobile Produce Market accepts SNAP Benefits/EBT, WIC and Senior Farmers Market Nutrition Program checks, Food Bucks, WellSpan Market Bucks vouchers, cash, credit and debit.
To better serve low income customers, York Fresh Food Farms participates in The Food Trust’s (Philadelphia, PA) Food Bucks program in 2020 and 2021 to boost the buying power of customers using SNAP. With Food Bucks, every $5 SNAP purchase will entitle that customer to a $2 Food Bucks coupon to buy more produce: for every $5 spent with SNAP, you receive a $2 Food Buck Coupon.
The Mobile Produce Market operation is an important step towards achieving York Fresh Food Farms’ goals of providing nutritious, organically grown produce to underserved York City residents, addressing food access inequities, spreading the word about nutritious, good tasting fruits and vegetables and eating healthy and increasing the consumption of fruits and vegetables in the City of York.
Y3F hosts the following Mobile Produce Market stops as part of the City of York Bureau of Health’s Healthy Corner Store Initiative:
Lee’s Food Market (564 N Pershing) Tuesdays 230-430
4 the Family (673 E Market St) Wednesdays 330-530
In addition to hosting the produce market, York Fresh Food Farms also partnered with the Food Trust of Philadelphia and the City of York – Bureau of Health to offer the Heart Smarts Program, a simple nutrition education program at mobile market stops during the Mobile Produce Market season.
The 2021 Mobile Produce Market operation offered customers nutrition information focusing on eating more fruits and vegetables by providing above-and-beyond customer service at each market stop including:
- information and handouts about fruits and vegetables offered for sale,
- recipes, food preparation and storage information, food budgeting tips and other resources.
- friendly conversation on customer culture, background, and known kitchen practices